Voice search is quickly proving itself as the next frontier of search.
According to comScore’s forecasting, 50 percent of searches will be performed through voice functions in 2020 and the majority will be done without even looking at a screen.
This is thanks in large part to the increasing consumer interest in smart speakers and virtual home assistants, like Amazon’s Alexa.
In 2017, 13 percent of U.S. households owned one of these products, but that number is climbing steadily and expected to reach between 50-60 percent over the next few a years.
While these projections appear to suggest that you still have time to prepare for voice search, it’s important to realize that this isn’t technology that’s coming down the pipeline. It’s very much so already here.
About a billion voice searches are made every month. That figure is only going to increase, and fast, which means that digital marketers and businesses need to start optimizing their content for voice search today.
While we all understand what voice search is (even if you’ve been vacationing under a rock or in a remote rainforest the past year) the term defines itself.
It’s far less obvious though to understand how people use voice search and what they are searching for when they look for content.
So, let’s break it apart and understand the how and the what of user behavior behind voice search.
Tip: also check out the 'voice' search in the Social Suriname mobile app.